By Amid accusations of secret deals favoring certain platforms, Apple appears poised to introduce a compelling incentive for developers. A pilot program reportedly underway allows App Store developers the flexibility to present their apps with discounted rates when users subscribe to multiple services.
Notably, this offer isn’t restricted to apps from the same developer; users can combine subscriptions from different app creators, prompting developers to collaborate and propose special pricing for their respective apps.
These discounts will be available contingent upon both developers agreeing to participate. Apple, gearing up to comply with EU regulations mandating access for other app stores on its devices, anticipates significant changes in the upcoming months.
In efforts to create a more developer-friendly environment, the company aims to enable revenue generation for developers while providing customers added incentives to use services via the App Store or alternative channels.
For Apple users accustomed to premium services, the prospect of discounts is undoubtedly appealing. However, this development remains in a preliminary phase, implying iPhone users may need to exercise patience before it rolls out to the public.
Despite Apple’s significant influence over App Store app placement, the company has found ways to broker deals uniquely, particularly evident in dealings with major players like Google and Spotify.
Initial trials for these offerings are set to commence in the coming months. If deemed successful at scale, Apple is likely to make official announcements—potentially coinciding with the arrival of WWDC 2024.
