By Apple’s foray into the world of augmented reality (AR) and virtual reality (VR) has made waves as the tech giant reportedly sold over 200,000 units of its Vision Pro AR headset within just 10 days of pre-orders, setting the stage for a promising launch.
The Vision Pro, priced starting at $3,500, has emerged as the most expensive AR/VR headset for consumers in the market, significantly surpassing competitors like Meta’s Quest Pro. Despite its hefty price tag, demand for Apple’s cutting-edge device has been robust, with analysts projecting sales figures ranging from 200,000 to an ambitious one million units by the end of 2024.
The unprecedented sales performance of the Vision Pro underscores Apple’s strategic push into the AR/VR space, challenging industry norms and setting a new benchmark for immersive technology. Meta, the current market leader in AR/VR headsets, faces stiff competition as Apple makes its mark with a premium offering that promises unparalleled experiences.
Jitesh Ubrani, research manager of mobility and consumer device trackers at IDC, anticipates that while the Vision Pro’s premium pricing may appeal primarily to businesses, it represents a significant step forward in advancing consumer VR experiences. However, Meta’s more accessible Quest 3 continues to capture consumer interest, highlighting the evolving landscape of VR adoption among diverse consumer segments.
Industry analysts, including Ming-Chi Kuo of TF International Securities and brokerage firm Wedbush, offer varying sales projections for the Vision Pro, ranging from 500,000 to 600,000 units in 2024. Gene Munster, managing partner at Deepwater Asset Management and a long-time Apple analyst, expresses bullish optimism, predicting sales reaching one million units by the end of the year.
As the Vision Pro garners attention and accolades, early reviews highlight its transformative potential while acknowledging room for improvement. Described as “the best headset yet” by The Wall Street Journal and hailed as “the future of computing and entertainment” by CNBC, the device represents a significant leap forward in wearable technology. However, reviewers caution that further refinement is needed to enhance practicality and appeal, positioning Apple to iterate and innovate in the burgeoning AR/VR market.
With the Vision Pro poised for official release following an impressive pre-order performance, Apple’s entry into the AR/VR landscape signals a paradigm shift in consumer technology, promising a future where immersive experiences redefine the boundaries of innovation and imagination.
