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Apple`s New MacBook Air Powered by M3 Chip, Boasting Power

Apple`s New MacBook Air Powered by M3 Chip, Boasting Power

Apple has unveiled its latest iteration of the popular MacBook Air, featuring the next generation of their in-house designed M-series chip, the M3. This update promises significant performance improvements, increased battery life, and a range of new features for both the 13-inch and, for the first time, a 15-inch model.

M3 Chip Delivers Performance Boost:

The heart of the new MacBook Air lies in the M3 chip. Apple claims the M3 offers up to 60% faster performance compared to the M1 chip found in previous models. This translates to smoother multitasking, faster app loading times, and enhanced creative workflows. Additionally, the M3 boasts a 16-core Neural Engine, which Apple says can handle advanced machine learning tasks like real-time speech-to-text, text prediction, and improved translation capabilities.

10-Core GPU Enables Enhanced Graphics:

For users who rely on their laptops for creative work, the M3 chip integrates a 10-core GPU. This promises significant improvements in graphics performance, allowing for smoother video editing, faster rendering times, and support for features like hardware-accelerated ray tracing and mesh shading, used in creating realistic visuals in games and other applications.

Larger Display Option and Upgraded Features:

A notable addition this year is the introduction of a 15-inch MacBook Air alongside the traditional 13-inch model. This caters to users who prefer a larger screen for work, entertainment, or creative tasks. Both models come equipped with a Liquid Retina display boasting a brightness of up to 500 nits, offering vibrant colors and sharp visuals.

The new MacBook Air also features the familiar MagSafe 3 charging port for convenient and secure power delivery. Additionally, two Thunderbolt / USB 4 ports provide versatility for connecting external displays, peripherals, and other devices. While the base model comes with 8GB of unified memory, users can configure their MacBook Air with up to 24GB for demanding professional workflows.

New MacBook Impressive Battery Life, Early Impressions, Pricing & Availability

Battery Life Remains a Strength:

Despite the increased power, Apple claims the new MacBook Air retains its impressive battery life. They advertise up to 18 hours of video playback on a single charge, making it a reliable companion for work, travel, or entertainment on the go.

Pricing and Availability:

The new 13-inch MacBook Air with M3 starts at Rs 1,14,900 (approximately $1,380 USD), while the 15-inch model starts at Rs 1,34,900 (approximately $1,620 USD). Both models are available in four color options: midnight, starlight, silver, and space gray. Customers can order the new MacBook Air starting today, with deliveries expected to begin on March 8th, 2024.

Early Impressions:

While the new MacBook Air hasn’t hit the market yet, early impressions based on Apple’s claims and specifications paint a picture of a powerful and versatile machine. The M3 chip promises significant performance improvements, catering to both casual users and professionals. The larger 15-inch display option adds a new dimension to the MacBook Air lineup, while retaining the portability and battery life that the device is known for.

However, the starting price might be a concern for some users, especially considering the premium Apple typically commands for its products. Ultimately, the success of the new MacBook Air will depend on how well it delivers on Apple’s promises and how it compares to offerings from competitors in terms of performance, features, and value.


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