By Epic Games, the developer behind the global phenomenon Fortnite, is making a bold move. The company plans to launch its app store for iOS and Android devices later this year. This move directly challenges the dominance of the existing app stores: Apple’s App Store and Google Play Store.
Why is Epic Games Doing This?
Epic has been a vocal critic of the current app store landscape, notably Apple’s. The company argues that the 30% commission charged by both Apple and Google on in-app purchases stifles competition and innovation.
They claim Epic’s app store will offer a fairer revenue split for developers, potentially reducing costs for consumers.
What Will Epic’s App Store Offer?
Details regarding the specific functionalities of the Epic Games App Store are still emerging. However, the company has promised a few key features:
- Reduced Revenue Share: Developers will likely keep a more significant portion of their in-app purchase revenue than the current model. Epic has hinted at a 12% commission fee.
- Openness to All Developers: Unlike existing stores’ strict app curation processes, Epic’s platform might be more open to a broader range of apps, potentially fostering innovation and niche content.
- Focus on User Choice: Epic aims to empower users to choose where they download their apps by providing an alternative.
Challenges and Uncertainties
While Epic’s initiative is a significant development, some challenges remain:
- Convincing Users to Switch: Consumers are accustomed to established app stores. Attracting a substantial user base for a new platform might be difficult.
- App Approval Process: Maintaining a balance between openness and security remains crucial. Epic must establish a robust app vetting process to avoid malware and harmful content.
- Potential Legal Battles: Epic’s ongoing legal battles with Apple might prevent the app store from being launched on iOS devices.
The Future of App Stores
The launch of Epic’s app store can potentially significantly disrupt the mobile app market. It could lead to a more competitive landscape benefiting developers and users. However, whether Epic can successfully navigate the challenges and establish a viable alternative remains to be seen. This move undoubtedly marks a turning point in the ongoing conversation about app store practices and control within the mobile ecosystem.
