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Excitement over Threads fades but users return to app

Excitement over Threads fades but users return to app

In recent news, Mark Zuckerberg, the founder of Facebook, has expressed surprise at the rapid success of his new social media app, Threads. Within just days of its launch, the app attracted an impressive 100 million sign-ups, putting it in direct competition with Elon Musk’s rival platform, X (formerly known as Twitter).

However, despite the initial surge in sign-ups, analysts have raised concerns about Threads’ ability to maintain user engagement. Reports from external data firms indicate that both sign-ups and time spent on the platform have declined since its launch, which poses a challenge for Zuckerberg and his team.

In response to these developments, Zuckerberg acknowledged the unexpected success of Threads but emphasized that the company’s primary focus now is to improve user engagement. He acknowledged that success is not guaranteed, and significant effort is needed to realize the app’s full potential.

Meanwhile, Meta, the parent company of Facebook, Instagram, and WhatsApp, has reported a notable surge in advertising sales and solid user growth. With a staggering 3.07 billion people actively using one of its apps every day, Meta appears to be emerging from the slump it experienced the previous year. During that time, advertising sales fell due to increased competition, privacy changes from Apple, and general economic weakness.

The financial results were better than anticipated by analysts, with advertising sales reaching $32 billion in the April-June period, marking an 11% increase from the previous year. Moreover, profits rose even faster, climbing 16% year-on-year to a substantial $7.79 billion. These positive results have caused Meta’s shares to soar in after-hours trade, with the price per share more than doubling since the beginning of the year. Investors have been supportive of Zuckerberg’s cost-cutting initiatives and efforts to refocus the tech giant.

Despite the favorable results, Meta still faces challenges ahead. It must navigate a weak advertising market and contend with tough competition in advertising and artificial intelligence. Additionally, the company’s investments in virtual reality have yet to yield significant returns.

As of June, Meta reported a workforce of approximately 71,469 employees, down 14% from the previous year. This reduction is attributed to the thousands of layoffs that the company has announced in recent months, reflecting its efforts to streamline operations.

While Meta is currently in a strong position due to its momentum, there are potential obstacles it must address in the second half of the year. Nevertheless, industry experts like Debra Aho Williamson, principal analyst at Insider Intelligence, believe that Meta’s current performance puts it in a favorable position to face these challenges head-on.

Threads’ rapid sign-up rate has been a remarkable achievement for Meta, but the company must now concentrate on enhancing user engagement to ensure the app’s continued success. Simultaneously, the parent company’s financial performance indicates a positive turnaround from the previous year’s slump, with increased advertising sales and profits. However, Meta must still overcome various obstacles in the advertising market, artificial intelligence sector, and virtual reality investments to maintain its strong position moving forward.


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