By Google has officially marked October 4 on the calendar as the eagerly anticipated date for its annual fall hardware event. The tech giant is poised to unveil its latest offerings, which are widely anticipated to include the next iteration of the Pixel phone as well as its cutting-edge smartwatch.
The invitation from Google itself reads, “You’re invited to an in-person Made by Google event where we’ll introduce the latest additions to our Pixel portfolio of devices.” This intriguing announcement has sparked a flurry of excitement among tech enthusiasts and consumers alike. The event is scheduled to take place in New York at 10 a.m. Eastern Time, promising to be a momentous occasion for the tech industry.
Among the spotlighted stars of the show will undoubtedly be the Pixel 8 and Pixel 8 Pro. Following in the footsteps of last year’s successful Pixel 7 and Pixel 7 Pro releases, these new flagship Android phones are anticipated to run on Google’s proprietary Tensor processor. This move underscores Google’s commitment to pushing the envelope in terms of hardware innovation and technological advancement.
In addition to the eagerly awaited smartphones, all eyes are on the potential debut of the Pixel Watch 2. This follows the inaugural Pixel Watch release from the previous year, which marked Google’s entrance into the competitive smartwatch market. The Pixel Watch garnered considerable attention for its features and functionality, and its successor is expected to build upon this foundation.
It’s important to note that while Pixel phones themselves might not command the lion’s share of the market, their significance in Google’s broader ecosystem cannot be underestimated. The hardware segment might not be the primary revenue driver for the company, especially when you consider that a substantial portion of Google’s revenue—$58.14 billion out of $74.6 billion reported for the second quarter—derives from its advertising endeavors. Similarly, Google Cloud contributes a notable $8 billion to the company’s revenue.
However, Google’s strategy extends beyond immediate revenue generation. The company has been diligently bolstering its hardware portfolio in recent years. This effort is reflected in a diverse range of products, including the popular Nest speakers and smart home devices, Pixel phones that consistently push technological boundaries, a newly introduced Pixel tablet, and, of course, the promising line of Pixel watches.
Google’s October 4 hardware event stands as a pivotal moment in the tech world. The stage is set for the unveiling of the Pixel 8 and Pixel 8 Pro, along with the potential introduction of the Pixel Watch 2. While hardware might not be the primary revenue stream for Google, the company’s commitment to innovation and its broadening hardware portfolio underscore a strategic vision that reaches far beyond traditional revenue models. As the event approaches, excitement continues to mount, and tech enthusiasts worldwide eagerly await the next chapter in Google’s hardware journey.
