On July 4, Twitter CEO Linda Yaccarino defended the recent temporary cap on the number of tweets users can read in a day. The decision, announced on July 1 by owner Elon Musk, aimed to discourage excessive data scraping and system manipulation. Yaccarino took to Twitter, stating that such significant measures were necessary to strengthen the platform and fulfill Twitter’s mission.
Following Musk’s announcement, some Twitter users shared screenshots revealing their inability to view any tweets, including those from corporate advertisers, once they reached the limit. This development raised concerns among marketing professionals, as it could potentially impact Yaccarino’s efforts to attract advertisers.
Twitter responded by stating that only a small percentage of users had been affected by the limits. In a blog post, the company explained that these measures were crucial to ensure the authenticity of its user base by combating spam and bots.
The cap on tweet viewing came into effect around the same time Twitter implemented a new requirement for users to log into their accounts to access tweets.
Meanwhile, Meta Platforms, the parent company of Facebook, announced its plans to launch Threads, a microblogging app directly challenging Twitter. This move comes as Twitter has faced heavy criticism since its acquisition by Musk for $44 billion in 2022.
When asked about the CEO’s delayed response to the announcement, Twitter declined to comment and instead sent Reuters a poop emoji, their customary reply to media inquiries.