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Apple’s Ambitious Dive into AI: Pursuing News Content Integration Amid Talks with Publishers

Apple’s Ambitious Dive into AI: Pursuing News Content Integration Amid Talks with Publishers

Apple has been in talks with leading news and publishing entities, as per the New York Times, to potentially incorporate their content into Apple’s generative AI systems. Recent negotiations reportedly involve discussions on multiyear licensing deals, with offers reaching at least $50 million to access news article archives. Among the contacted organizations are Condé Nast (the publisher behind Vogue and the New Yorker), NBC News, and IAC (owner of People, the Daily Beast, and Better Homes and Gardens), as detailed by the New York Times.

However, the response from some publishers has been tepid, indicating a varied reception to Apple’s proposition.

When approached for comment, Apple did not immediately reply to Reuters’ inquiry.

Within the tech landscape, there’s a growing trend of major players investing significantly in generative AI. While Apple is exploring these AI advancements, they’ve also utilized this technology to enhance core functionalities within their latest devices.

Moreover, Apple’s recent October unveiling showcased new MacBook Pro and iMac models alongside three new chips designed to power them. Notably, these chips have implications for AI researchers, as they expand possibilities for chatbots and other creations, mitigating limitations imposed by a computer’s memory capacity.

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