Lo0go techturning.com

Godrej Locks Unveils Cutting-Edge Digital Lock Range, Targets Expansion in Delhi Market

Godrej Locks Unveils Cutting-Edge Digital Lock Range, Targets Expansion in Delhi Market

Godrej & Boyce, the flagship company of the Godrej Group, recently announced the launch of its innovative Catus interconnected hospitality lock and Catus connected residential lock under its business Godrej Locks & Architectural Fittings and Systems (GLAFS). These locks, equipped with advanced technology, aim to provide customers with a safe and convenient experience.

In addition to these new offerings, Godrej Locks showcased its latest range of digital locks, highlighting the industry’s cutting-edge technology at the Smart Home Expo in Delhi.

The company is strategically focusing on expanding its presence in North India, particularly in Delhi, aiming to significantly increase its revenue share from 8-9% in FY23 to 20-25% in the next three to five years. With a growing consumer base inclined toward digital home safety solutions, the brand intends to penetrate new markets, including rural areas, and explore adjacent sectors like bed and wardrobe fittings. Godrej Locks remains committed to investing in technological advancements and aesthetics in its locking solutions, known for revolutionizing security solutions.

Renowned for its innovative approach, the brand maintains a dominant position in India’s digital locks market, consistently introducing inventive solutions for both residential and hospitality industries.

Shyam Motwani, Business Head of Godrej Locks & Architectural Fittings and Systems, expressed, “Our commitment lies in offering innovative, reliable, and user-friendly safety solutions, catering to the needs of homeowners and the hospitality sector. Delhi’s rapid growth has led to an increased demand for technologically advanced locking solutions. We are confident that our latest digital locks, especially the newly introduced Catus range, will set new benchmarks in safety and access control for residential and hospitality sectors. This will help us gain a substantial market share in Delhi, aiming for a 25% revenue share in the next five years.”

With over 25 years of experience in the hospitality industry, Godrej Locks emphasizes safety and privacy by integrating modern designs with advanced technology. The Catus hospitality locks, India’s first interconnected digital locks for the hospitality sector, incorporate cloud technology and BLE mesh networking, providing comprehensive control over individual hotel premises and nationwide hotel setups.

The Catus connected residential lock offers a versatile 5-in-1 functionality, accessible via fingerprint, passcode, RFID card, Mechanical Key, and Mobile. It seamlessly integrates with various smart home devices, including Video Door Phones, with WiFi connectivity allowing remote operation from anywhere in the world. Its stylish finishes, extended battery life, and robust lock body ensure safety, making it an ideal choice for residential use.


Related Articles